Product 04
Consumer Diagnostic
Find out what is actually blocking growth.
Typical sample
~500 consumers
Typical timeline
Results in 10 days
Pricing
Quote within 24 hours
Typical for this study. Sample, markets, and timing are shaped around your question — run it once, or as often as you need.
What you get
- The reasons people lapse and switch, ranked by what each one is costing you
- Where the drop happens — awareness, trial, repeat, or advocacy
- What lapsed customers say would actually bring them back
- A live, shareable results view — plus a working session on what to fix first
How it works
Day 0
Brief us
Tell us where growth stalled. We turn it into a questionnaire that separates the reasons from the excuses.
Days 1–8
We field
Current, lapsed, and switched customers answer in their own dialect. Every response is screened by our quality layer.
Day 10
You decide
The barriers arrive ranked, with the size of each one and what moves it.
Live specimen
The deliverable — live specimen
This is what arrives: the barriers ranked by what they cost, not by how loudly they were mentioned.
Why they left
Lapsed customers, ranked by the reason they gave — and what it would take to bring them back.
Share of lapsed customers
Price rose past what it felt worth
31%
Found a better alternative
24%
Stopped needing it
18%
One service experience went wrong
16%
Never really formed the habit
11%
58%
would return if the top barrier were fixed — which is the one you can act on first.
Illustrative data, shown to demonstrate the deliverable.
Other ways in
Ready when you are.
Send the brief — or half a brief. A researcher replies with a plan and a quote within 24 hours.
Start a project