About Survey Arabia

Built in the Middle East.
Designed for how the region actually works.

Survey Arabia is a consumer intelligence and market research company focused on the Middle East and North Africa. We combine local market understanding with fast, decision-ready execution — so organizations move from uncertainty to clarity.

MENA markets covered
12MENA markets covered
Years of senior research leadership
20+Years of senior research leadership
In-house field leadership in KSA, Jordan, and Egypt
3In-house field leadership in KSA, Jordan, and Egypt
From brief to quote
24hFrom brief to quote

Why we exist

Research here deserved better.

Knowing your customer in this region had become a luxury. Studies took months, cost fortunes, and arrived translated twice — once between languages, once between cultures. Most teams simply guessed.

We built Survey Arabia to change that: our own field network, quality checks designed for how people here actually answer, and research leadership that has sat on the client's side of the table for twenty years. Serious research — fast, affordable, and written in the dialect people actually speak.

Real people. Real insights. Real simple.

How we work

Principles we don't trade.

Four commitments that shape every study we run — from a two-day concept check to a multi-market tracker.

01

Grounded in the region

Surveys written in the dialect people speak, fielded by teams who live in the markets they study. Local isn't a translation step — it's the starting point.

02

Rigor without friction

Sampling discipline, method-fit, and data validation on every project. We remove friction for the client — never rigor from the research.

03

Speed that respects method

Days, not months — because the operational layer is ours, not because corners are cut. Fixed scope, fixed timeline, no surprises.

04

Clarity you can act on

Deliverables built for the decision, not the appendix. Every readout answers the question you asked — and says what to do next.

Coverage

Regional reach.

Research and fieldwork across 12 MENA markets, with in-house field leadership on the ground in Saudi Arabia, Jordan, and Egypt.

Saudi Arabia · UAE · Kuwait · Qatar · Bahrain · Oman · Jordan · Lebanon · Egypt · Morocco · Algeria · Tunisia

Team

Leadership.

Senior researchers and strategists who have led studies for multinationals, governments, and global brands across the region.

Rami Hussein

Founder — Head of Strategy & Consumer Insights

20+ years · Market Research · Brand Strategy

Founder of Survey Arabia, Rami leads strategy and consumer insight development. A strategic management consultant with 20+ years across market research and brand strategy, he holds an MSc in Strategic Marketing Management from Coventry University. He has led major research engagements for global brands, helping organizations transform consumer insight into effective growth strategies.

Osama Khalidi

Co-Founder & Chief Executive Officer

20+ years · Strategy · Financial Advisory

Co-founder and CEO of Survey Arabia, Osama is a management and financial consultant with 20+ years in strategy, financial advisory, and market intelligence across the Middle East. He holds a B.Sc. in Industrial Engineering from JUST and has led advisory projects for multinationals, development institutions, and government organizations — translating complex market signals into clear strategic decisions.

Esraa Odeh

Research & Analytics

Research Design · Data Analytics · Marketing

Esraa supports research design, analytics, and strategic reporting across consumer, public-sector, and advisory engagements at Survey Arabia. With a Bachelor's in Marketing from the University of Jordan and strong data analytics experience across a range of organizations, Esraa reads a dataset with the marketing question already in mind.

Laith Malkawi

Digital Intelligence Analyst

Digital Analytics · Audience Behavior · Social Intelligence

Laith specializes in digital intelligence and audience analytics at Survey Arabia. He holds an MSc in Digital Marketing from the University of the West of Scotland and focuses on analyzing digital signals, audience behavior, and online engagement trends to support deeper understanding of consumer attitudes and emerging market dynamics.

Get started

From market questions to decision signals.

Survey Arabia combines regional field infrastructure, structured research design, and operational intelligence to help organizations move from uncertainty to clarity — faster.